Client: Kellogg's
Agency: Digitas, Chicago
My Role: Design and Concepting a redesign of FrostedFlakes.com to promote a year long program called "Plant A Seed" where Kellogg's picked 30 rundown ballparks around the country and rebuilt them. The campaign was kicked off with a Super Bowl Ad enticing parents to visit the website and submit photos and stories telling why their local field should be fixed up.
